James Bond in Bremen

I have always believed that comedy is a great way to learn and communicate. My music video on high speed rail and some others I have "in production" are all done with that in mind.

At the VREF's Future Urban Transport Conference this week, Michael Glotz-Richter, from the Free Hanseatic City of Bremen's Sustainable Mobility department showed us two films on how James Bond was able to outwit his opponent using public transport and bicycling in Bremen. The films are great examples of using comedy to encourage sustainable transport. The public transport film is above, the James Bond bicycling in Bremen is here.

Zurich's public transport operator has been a leader in using comedy in transport advertising and has even done some research to determine its effectiveness. This sounds like a good Transportation Research Board paper!